Smart Store

SmartStore is Korea’s largest e-commerce platform for individual brands and small businesses — similar to a mix of Amazon + Shopify, but deeply integrated with Naver, Korea’s #1 search engine (like Google in Korea).

A Quick Guide for U.S. Sellers Exploring the Korean Market

Naver SmartStore is Korea’s version of Amazon + Shopify, built into the country’s #1 search engine.
It lets you create a branded online shop that appears directly in Naver search results — reaching millions of Korean shoppers.
With the right partner, U.S. sellers can list products, handle fulfillment locally, and grow without needing a Korean office.

Think of Naver SmartStore as Korea’s trusted marketplace where your brand can reach millions of loyal online shoppers
all while being seamlessly integrated into Korea’s dominant search engine.

Key Features for Sellers

Built-in exposure through Search

Your store and products can appear directly in Naver search results — which 90% of Koreans use daily.

Easy-to-use storefront builder

Create a customizable shop (like Shopify) hosted within Naver’s ecosystem.

Strong local trust

Korean consumers trust Naver-based sellers more than stand-alone websites.

What SelltoKorea Can Do for You

SelltoKorea helps brands enter and grow in the Korean market by handling everything you need to sell confidently — from logistics to localization.

With SelltoKorea, you don’t need to figure it all out alone — we help you localize, launch, fulfill, and grow your business in Korea with full visibility and trusted support.

Market Entry Strategy

We help you choose the right Korean platforms and make sure your products meet local rules.

Product Localization

We translate your listings and images so Korean shoppers can trust and understand your products.

Fulfillment & Logistics

We handle shipping, storage, and delivery — from the U.S. to Korea and within Korea.

Real-Time Tools

You get live updates on inventory, shipping status, and sales performance.

Customer Support & Returns

We manage Korean-language customer service, returns, and even resale of returned goods.

Ongoing Growth Support

We help you grow with Korean ads, promotions, and monthly performance insights.

You’re not alone — we’re here to grow with you.

Starting an online business can feel overwhelming, especially when entering a new market.

At SelltoKorea, our Customer Success Team is here to support you every step of the way — from basic product guidance to strategic growth as a seller. Whether you need help understanding the Korean market or managing operations, we’re right by your side to ensure your success.

Starting a business in a new market can be tough.
SelltoKorea’s Customer Success Team supports you at every step — from product questions to growing as a seller in Korea.

Create your own Korean online shop — built for you

Your brand has a story, and it deserves to be heard in Korea.
With Smart Store, you can open a personalized online shop where your products shine with local reviews, trusted visibility, and tailored marketing.

SelltoKorea helps you turn a dream into reality — one that feels truly yours, in a market ready to welcome you.

And it deserves to be heard in Korea.
With Smart Store, you can build your own online shop —
complete with reviews, visibility, and local marketing.
SelltoKorea helps make it real.
A shop that’s truly yours, in a market ready for you

Smart automation for effortless selling

Managing operations manually can slow you down — that’s why SelltoKorea offers seamless automation from start to finish.

We automatically generate shipping invoices, calculate your profits, and send timely customer notifications. Whether you’re fulfilling one order or hundreds, our system keeps everything running smoothly so you can save time, reduce errors, and focus on growing your business.

From invoice printing and profit calculation to customer notifications —
SelltoKorea automates the entire process so you can focus on selling.

End-to-End Logistics to Korea: Your Complex Logistics Worries, Gone

From product localization and customs clearance within Korea to warehousing and final consumer delivery, SelltoKorea takes full responsibility for all logistics processes. With our proprietary fulfillment system, directly operated by logistics experts with decades of experience, you can focus solely on sales and branding. We lower the barriers to entry into the Korean market with the most efficient and reliable logistics system.

From product localization and customs clearance within Korea to warehousing and final consumer delivery, SelltoKorea takes full responsibility for all logistics processes. With our proprietary fulfillment system, directly operated by logistics experts with decades of experience, you can focus solely on sales and branding. We lower the barriers to entry into the Korean market with the most efficient and reliable logistics system.